Helping you increase revenue and reduce costs with strategic design and optimisation

I help you create cost-effective solutions that address business and user challenges.

Some brands I have been fortunate enough to work with:

Over 20 years of experience creating and optimising digital experiences that drive engagement and deliver results.

Drawing from a wealth of experience, I’ve refined my ability to identify pain points, streamline user journeys, and craft solutions that exceed business and user goals.

Throughout my career, I’ve leveraged insights gained from working with prominent brands like Dyson, JD Williams, Plusnet, EE, and many others. These collaborations gave me a unique perspective on how leading companies innovate and adapt to evolving business and user needs. 

Whether optimising complex e-commerce platforms, enhancing mobile experiences, or driving conversion-focused design improvements, I bring a data-driven, user-first mindset to every project. My goal is simple: to create experiences that resonate with users and deliver measurable results for businesses.

David Shepherd

Design and Optimisation Consultant

Testimonials

Taken from my LinkedIn account

Dave is able to apply a mix of Design Thinking, Lean and Agile methodologies based on the circumstances and requirements, able to provide solid estimates and consistently deliver value on time and that met both user and business needs.

David Kelly

Head of Design at Purplebricks

Davids can do attitude and commitment resulted in him becoming an extremely liked and reliable member of the team. I was confidant that any work assignments would be delivered with great consideration and analysis of the given problem and user need.

Adam Fellowes

UX Manager at EE

David worked with us on the UX for a CRM project. He quickly got up to speed with a complex project despite the challenge of joining half way through. David was proactive and reliable throughout and I would definitely contract him on future projects.

Chris Rhodes

CEO at The Tech Dept