Distrelec wanted to add new features to their website, allowing customers to create orders quicker and find the most appropriate products.
New features to help the customer to self-serve
Distrelec knew they needed to change key functionality so their customers could self-serve. However, they didn’t know what features and improvements would significantly impact their experiences.
Data, user research and creating a baseline
Before suggesting any improvements, we needed to investigate what features were used the most and what caused the users the most issues. We were able to investigate user behaviour in detail using many methods, including data and carrying out user research to find current problems.
Starting with a strategy for a better experience
Armed with analytical data and user feedback, we could start with the strategy and design for multiple improvements across the website. After speaking to current users, the search was a significant improvement area for the website. We could see that many points around the search capabilities needed to be improved.
A better experience for users across many parts of the website
By the end of the engagement, many improvements were made to the website around the search, results and product details pages. Each change was carefully tested as prototypes with actual customers before being slowly rolled out to customers across the many regions.
